Our story

Take care of your health paragraph


VITAL PROTEINS is here to help make the most of every moment, every day. Because we know that feeling our best, looking our best and performing our best starts from within. Wellness is a journey and we’re here to support you every step of the way.

For VITAL PROTEINS, success is about helping everyone lead a more complete and dynamic life. Give it a try and you'll see the difference! Before becoming our official brand ambassador & Chief Creative Officer of VITAL PROTEINS, Jennifer Aniston's collagen of choice for 5 years was VITAL PROTEINS..


A message from our founder, Kurt Seidensticker

I launched VITAL PROTEINS in 2013 with one goal in mind: To help others live fuller, more vibrant lives.

The road to launching VITAL PROTEINS began a few years ago, around the same time I began experiencing knee discomfort from running. I had always been an avid runner, so the setback was enough to spark my search for a product that would help support my joint health.

After much research, I found that incorporating ingestible collagen into my diet was extremely beneficial to provide the amino acids that are naturally occurring in high amounts in collagen. Things changed for me after that.

It only made sense to share collagen’s benefits with others so they, too, could reach their full potential and upgrade their wellness routines with every scoop, stir & sip.

That’s why we continue to deliver a wide range of premium collagen products to better fit every type of lifestyle – no matter how busy or active – and to provide the tools needed for a more fulfilling wellness routine.

I’m so happy you get to experience it, too, now. Welcome to the VP family!

Stay Vital,

Kurt Seidensticker, Founder

Lively Blog